Super Bowl advertisers call on extraterrestrials

It’s the time of year again when that major television event known as the Super Bowl takes place.

This American football championship game has historically been the most-watched program on American television. In fact, the 2011 Super Bowl had the largest audience ever for a U.S. television broadcast at 111 million viewers. This year’s big game could repeat last year’s record-breaking viewership. But something else from the 2011 Super Bowl that will certainly be repeated this year is the appearance of extraterrestrial-themed advertisements.

The ET theme was dominant in commercials that aired during the 2011 Super Bowl. Several extraterrestrial-themed movies were advertised during the broadcast, and multiple car companies featured extraterrestrial characters in their ads. Last year, Chevrolet used a character from Transformers: Dark of the Moon in one of their commercials. The company is going with an even stronger extraterrestrial theme this year. Motor Authority reports that “Chevy has enlisted the little-green-men-brigade to sell Volt sedans and Silverado pickups during this year’s big game.” The commercial for the Volt is filled with little extraterrestrial characters and UFOs.

I have a feeling that the extraterrestrial theme will be popping up in several other commercials too.

The Super Bowl takes place Sunday, February 5 at 6:30 PM ET on NBC.

Watch Chevrolet’s Volt commercial below: