Kia, the South Korean car company, will be airing a commercial entitled “One Epic Ride,” advertising their Optima midsize sedan. This spot features a UFO and an extraterrestrial being.
Many extraterrestrial-themed movies are scheduled to be released this year, and a couple of these films are being advertised during the Super Bowl, including Cowboys and Aliens, Super 8, and Transformers: Dark Side of the Moon. An ad for Chevrolet will even feature a character from Transformers: Dark Side of the Moon.
A Volkswagen ad will supposedly be using the Star Wars theme music too.
Super Bowl commercials have become extremely popular entertainment, and are a popular topic of discussion for days following the big game. It will be interesting to see how many people pick up on the recurring extraterrestrial theme during the Super Bowl, which airs on Sunday, February 6th.