Two new teaser videos for the upcoming movie Cowboys and Aliens have been released. The film’s makers have notably increased their marketing efforts, with the release date just two weeks away. And these two new videos are an example of the advertising being done for the film.
As you might surmise from the videos, this film is set in the wild west of 1873, and attempts to blend the western and sci-fi genres by pitting cowboys against aliens. As Hollywood.com points out, “The press team for Cowboys and Aliens [is] facing a bit of an uphill battle. Everyone likes cowboys, and everyone likes aliens, but they’re still trying to sell these two concepts together.”
Cowboys and Aliens opens in theaters on July 29th.
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