A new trailer for the upcoming film Cowboys & Aliens debuted last night during the popular show American Idol, showing just how confident the film’s creators are that the movie will appeal to a large audience.
The film is being heavily marketed, with trailers premiering to the largest audiences possible. A teaser trailer for Cowboys & Aliens debuted during the Super Bowl earlier in the year—the largest U.S. television audience for a single broadcast ever. The latest trailer was shown during American Idol, one of the most watched programs currently on U.S. television.
The invading extraterrestrials aren’t completely revealed in this trailer, but a hand is shown to tease the viewer.
View the new trailer below.